Shop Till You Rock

London. Tokyo. Ibizia. New York. Cincinnati.

This week, Cincinnati joined the ranks of Hard Rock Cafe T-shirt cities.

Hard Rock Casino Cincinnati unveiled the new Rock Shop, the first step in the rebranding and reopening of the casino formerly known as Jack.

“Hard Rock merchandise has made its mark on the world since the original, timeless classic logo T-shirt was introduced in 1971,” said George Goldhoff, president of Hard Rock Casino Cincinnati. “It inspired an entire assortment of merchandise—everything from pins to hoodies, jewelry, hats, glassware, and more. Hard Rock merchandise encapsulates unique memories which pay homage to the region where they’re located.”

The festive ceremony included show girls, City Council members, and staff from Hard Rock International to introduce the new Hard Rock brand to Cincinnati. The Rock Shop® is an exclusive retail experience, with a diverse collection of clothing, accessories, and music-inspired souvenirs. Shoppers can browse through music memorabilia, VIP offerings, and special items unique to the location.

The exclusive design for Hard Rock Cincinnati merchandise was also unveiled and features a tribute to Cincinnati’s history as the home of professional baseball and the historic Roebling Suspension Bridge.

The Rock Shop® is e open seven days a week: Sundays through Wednesdays, 12 p.m. to 8 p.m.; Thursdays, 12 p.m. to 10 p.m. and Fridays and Saturdays, 12 p.m. to 12 a.m. The store will also follow all Safe + Sound health and safety protocols.