On the Mark
Stats from Brand Cincy
There are a number of updated regional statistics for companies and organizations to use, including
The Ohio Department of Jobs and Family Services expects employment in the Cincinnati region to increase by 6% by the year 2030, with the healthcare field poised to lead the demand to fill the new positions. Brand Cincy's messaging is designed to tell the region's story to help area employers attract the talent needed for future work demands.
The Cincinnati region boasts 1.12 million people employed in the labor force according to Brand Cincy, bolstered by seven Fortune 500 companies in the area. With 22 colleges and universities in the region, 35% of the population holds a bachelor's degree, with 14% holding a graduate or a professional degree.
To view the Brand Cincy Hub, visit the website.
Want to show off the best of Cincinnati?
If just got a little easier!
Cincinnati Experience (CX), an organization that drives the creation and implementation of reputation-building programs that contribute to positive perceptions of the Cincinnati region among critical audiences as one of the country’s leading magnets for business, investment, talent and visitors, just launched the Brand Cincy hub.
The Brand Cincy hub is a collaborative effort of CX, the Cincinnati Chamber, REDI, Visit Cincy, meetNKY, ArtsWave, and others to create a repository of brand strategy, messaging, and visuals to align the rest of the region’s corporations, organizations, and institutions. In the Hub, you will find statistics, accolades, recruitment materials, messaging guidelines, social media platforms, national media stories written about Cincy, and much more to help align our messaging when communicating about what the Cincinnati region has to offer.
“Place branding provides strategic guidance, assists in linking to people and makes them feel closer connected to a place,’ said Anastasia Mileham, executive director of Cincinnati Experience. “For this to happen, branding needs to be the responsibility of many organizations and people, especially when Cincinnati is on a national stage hosting nationally-televised sporting events and major events like BLINK Cincinnati that draw millions to the riverfront and downtown as well as major national associations who host their meetings in the region.”
At a meeting on Wednesday, Cincinnati Mayor Aftab Pureval along with business and civic leaders met to review and discuss the new hub and how it can be used for marketing the Cincy region with one voice aimed at tourists and talent.
At the July 10 meeting, CX announced upcoming conventions coming to Cincinnati including
CODAsummit, the premiere event for art and technology leaders, Oct. 16–18, 2024 during BLINK Cincinnati
Americans for the Arts National Conference, June 11–14, 2025 with ArtsWave serving as the local host
American Association for State and Local History annual conference, September 2025, with the Taft Museum of Art and Cincinnati Museum Center serving as the local hosts
Esports Travel Summit, June 2026, with meetNKY, Cincinnati Fear, NKU and UC serving as the local hosts
“We know that today’s workforce is looking for more than just a great job,” said Cincinnati Mayor Pureval. “Brand Cincy’s new messaging highlights the employment opportunities we have in the region, but also the arts, culture, sports and recreation offerings we have here that will entice employees and their families to choose Cincinnati as their new home.”
Research conducted by Development Counsellors International (DCI) shows that 59% of working talent point to first-hand experience (likely visiting a destination) as to how they form impressions of a community: today’s traveler is tomorrow’s talent.
Brand Cincy’s messaging also is directed at the travel, tourism and convention business for the region, with five arts and technology conferences coming up in the next 24 months. (See sidebar.)