What are the odds?
It’s time to take a gamble on The Benjamin.
That’s the theory behind the new men’s lifestyle media brand, brought to you by Game Day, the same company responsible for the fine work here at Cincinnati People.
The Benjamin, available at BetTheBen.com, focuses on those interested in sports betting, Cincinnati content and is one of the area’s only outlets specifically geared toward men, though all are welcome.
Readers of The Benjamin will find daily content from award-winning sports columnist Paul Daugherty, who retired from The Enquirer last year, and Keith Jenkins, who has enjoyed stints at ESPN and The Enquirer as the University of Cincinnati Athletics beat writer.
“The Benjamin will connect Cincinnati sports enthusiasts and bettors with sportsbook promotions, betting tips based on research, lifestyle features and exclusive promotions,” said Jackie Reau, Publisher of The Benjamin. “We know there is a void in the market for Cincinnati-focused sports betting and men’s lifestyle content to drive engagement and promotions for those brands looking to market to men, 25+. The Benjamin will work to fill this void.”
The genesis of The Benjamin came from the success of the first few months of legalized sports betting in Ohio. In January alone, the volume of sports betting in Greater Cincinnati was $526 million, representing nearly half of the $1.1 billion in total for the entire state. Now, there’s a sports and entertainment platform focused on those bettors and others, who would like to learn more.
“We had a hunch sports betting would be popular in Cincinnati when we saw 1.9 million bets made from January 1-2 alone so we are taking a gamble on The Benjamin as a new media resource for Cincinnati,” added Reau, who has been studying the business of sports betting since 2020 when she earned a Master’s Certificate in Sports Gambling Education at Ohio University.
The Benjamin will offer freemium subscriptions to all content including:
The Morning Line by Paul Daugherty, a daily look at sports stories from around Cincinnati
The 100, video features about top sporting and entertainment events in Cincinnati, from bourbon tastings, concerts and new restaurants, hosted by Keith Jenkins
The Key, a weekly sports betting tip sheet by Keith Jenkins, sourced from research from top betting experts, all focused on Cincinnati area teams
A map and listing of all sports book license holders and their locations
To subscribe for free, visit www.BetTheBen.com and follow on social media: Twitter @betthebenjamin, Instagram @betthebenjamin and Facebook @betthebenjamin.
Paid sponsorship opportunities are available for brands looking to connect with men 25+ in the Greater Cincinnati area.