The Best Day
#Swiftinnati Timeline
Friday, June 30
12-7 p.m., Taygate at The Banks
4:30 p.m., Gates to Paycor Stadium open
5:10 p.m., Reds vs. Padres at Great American Ball Park
6:30 p.m., Taylor Swift Concert begins with first act
11:15 p.m., Taylor Swift Concert ends
Saturday, July 1
12-7 p.m., Taygate at The Banks
1:40 p.m., Reds vs. Padres at Great American Ball Park
4:30 p.m., Gates to Paycor Stadium open
6:30 p.m., Greensky Bluegrass Concert at the Brady Music Center
6:30 p.m., Taylor Swift Concert begins with first act
11:15 p.m., Taylor Swift Concert ends
Whether you’re Ready for It or not, the city will be all about the Taylor Swift The Eras Tour on Friday and Saturday.
It's time, oh-oh…The party starts on Thursday, as the official The Eras merch truck opens at The Banks, on Race Street south of Freedom Way next to the Andrew J. Brady Music Center, kicking off a weekend to forget about the deadlines.
There will be several points of sale for merchandise inside of Paycor Stadium for both shows. But Paycor is 100% cashless. – to convert cash to a card, you can visit one of two kiosks at section 122 or section 149.
The Taygate at The Banks, presented by altafiber along with Holy Grail, Q102, Freedom Center and the Queen Bee Half Marathon, runs from 12-7 p.m. on Friday and Saturday.
Activities include
Official Taylor Swift merchandise trailer
Food trucks and beverage booths
Friendship bracelet-making station
Hair braiding station presented by the Queen Bee Half Marathon
Glitter makeup station
Phone charging stations presented by altafiber
altafiber also offers some tips for Swifties and their parents.
Be sure your phone is charged.
Bring an additional battery power bank if available.
Be sure location services are activated on your phones, so everyone can keep track of each other.
Have your child carry an Air Tag or other location device in case their phone dies (You can also put one in your car if you park in unfamiliar places to help you locate your vehicle).
Connect to FreeJungleWifi when you arrive at Paycor Stadium
PARKING
This is the big question for most folks.
On Friday Night, no advance parking sales through Paycor Stadium (Reds game at 5:10 p.m.)
The Central Riverfront Garage (CRG), East Garage, Broadway lot and lot E will open at 9:30 a.m. for parking sales and for Reds parking pass holders. At 1 p.m., Lots A, B & D will open for parking sales and at 2 p.m. – UE Garage opened for UE parking pass holders only (no parking sales).
On Saturday, advance parking sales through Paycor Stadium are available, only available in CRG. CRG, East Garage, Broadway lot and lot E will open at 8:30 a.m. for parking sales and for Reds parking pass holders. At 1 p.m., Lots A, B & D will open for parking pass holders only
Ride Share Options
If you want to leave the driving to someone else, TANK is providing bus service from Northern Kentucky University to the Riverfront Transit Center. Drivers can park in Lots K, L, M, P and Y on NKU’s Campus.
Dedicated Ride Share pick-up/drop-off lot for Paycor Stadium will be Hilltop North located west of Paycor Stadium along Mehring Way – Look for signage.
Family members and friends dropping off ticket holders are strongly encouraged to park at the CRG and enjoy the festivities along The Banks until the show is over and take your family member/friend back home.
Alternate options for drop off include:
The south curb lane heading eastbound on Mehring Way between West Pete Rose Way and Central Avenue.
The north curb lane on Second Street between Elm Street and Walnut Street.
Prior to the concert, ADA guests can be dropped off at the curb cut-out along Central Ave. between West Pete Rose Way and Mehring Way. ADA guests can be picked-up at the corner of Race St. and Freedom Way, just outside E + O Kitchen.
MOBILE TICKETING
Prior to the show, be sure to add your mobile tickets to your digital wallet to facilitate a seamless and fast entry to Paycor Stadium.
CLEAR BAG POLICY | PROHIBITED ITEMS
You’re going to supplies for evening, from your phone, battery and backup to your red lip classic and cat eye sharp enough to kill a man.
Paycor Stadium has a strict bag policy – Have a clear bag or small (no bigger than 4.5" x 6.5") clutch with you. See all the policies. For non-approved items or bags, Paycor will have lockers on-site available for rent.
GATES OPENING
Gates open at 4:30 p.m. on both days
Taylor Swift VIP early entry will be at 3:30 p.m. at Gate E
Non-ticketed fans will not be permitted onto the Paycor Stadium Plaza
All guests with floor tickets MUST enter Gate E. All other gates will turn them away.
With Swifties from across the country to spur Cincinnati’s regional economy
According to the Cincinnati Regional Chamber’s Center for Research and Data and Visit Cincy, the potential economic impact of Taylor Swift’s two-night performance at Paycor Stadium could reach $92 million.
This includes consumer spending on hotels, concert tickets, transportation and food and beverage over the two days. Of that spending, the Center for Research and Data approximates that $48 million will be newly generated spending or economic activity that would not have occurred had the ‘Eras Tour’ not included a stop in Cincinnati.
“The Taylor Swift ‘Eras Tour’ two-day stop in Cincinnati is the only city in all of Ohio, Kentucky, and Indiana to host this incredible event,” Visit Cincy President and CEO Julie Calvert said. “This fact creates a unique draw for the Cincinnati region for our hotels, restaurants, entertainment venues, women and minority-owned businesses, who no doubt will benefit from visitors – local, Midwest, and Southern region combined – to grow their business while at the same time creating an amazing experience that will benefit our region well beyond this weekend.”
With the region expecting hundreds of thousands of attendees, the tour stop will also have an impact on jobs and tax revenue. In total, the concerts could initially support or create 724 jobs in the region, plus another 178 indirect or induced jobs, resulting in 902 jobs created or supported. Additionally, the concerts could generate nearly $3.8 million in tax revenue which includes $1.6 million local taxes, $1.4 million in state taxes, and $750,000 in federal taxes.
“The foresight of our regional leaders in building The Banks, Fountain Square, Over-the-Rhine, and our surrounding communities, has enabled this transformational event to continue our region’s success and growth,” Calvert continued. “Cincinnati is ready to welcome both Taylor Swift and all the ‘Swifties’ with an amazing experience.”