Getting A Lift

If you’ve put off signing up fro your next race because you were worried about maybe getting too dehydrated, worry no more!

HOIST hydration drink is now the Official Hydration Sponsor for TQL Beer Series. This three-event series includes the upcoming Bockfest 5K, along with Fifty West Mile and the Hudepohl 14K/7K. HOIST will provide product on the course and at the finish line.

“HOIST gives our participants another choice for hydration throughout, and after, their events,” said Iris Simpson Bush, CEO of Pig Works. “We are grateful to add HOIST to our list of amazing partners for our Pig Works and TQL Beer Series.”

The Bockfest 5K is on Saturday, March 5, with the Fifty West Mile on Friday on April 29 and the Hudepohl 14K/7K Brewery Run on Saturday, Sept. 17. Participants who complete all three are designed Brew Hogs and receive special perks after the series. Registration is now open at www.runbeerseries.com.

“We’re excited to partner with the TQL Beer Series,” said Rachel Trotta, director of business development with HOIST. “From Brew Hogs to attendees, however one needs to hydrate, HOIST has your back.”

Founded in 2009, HOIST provides IV-level hydration in the form of a bottle alongside a military-grade powdered product for those looking add an elevated hydration to their liquid.

HOIST has been integrated into Operational Rations for the U.S Military. That means it's approved for keeping soldiers hydrated during training and in deployed areas. Since it's Operational Rations-approved, HOIST can also be used in U.S. Military humanitarian missions, where it can help replenish and rehydrate victims of natural disasters and international conflict