It's About Wine

On Sex and the City, Carrie Bradshaw famously quipped “I save my carbs for wine – it's called priorities.”

But wine is now even more of a priority for the actress who brought Carrie to life.

Sarah Jessica Parker’s award-winning-wine Invivo X, SJP is now available at 1,173 local Kroger locations.

Parker met with Kroger staff and customers at the On the Rhine Kroger store to introduce the wine. Born in Nelsonville, Ohio, Parker attended Cincinnati’s School for Creative and Performing Arts, which is located in the historic Over-the-Rhine neighborhood near the store.

“Kroger is proud to launch the award-winning Invivo X in our stores with Sarah Jessica Parker, not only for wine enthusiasts to enhance their palette, but to also support the elimination of food insecurity in communities worldwide,” said Nicole Chaffin, Wine Category Manager at Kroger. Invivo donated 330,000 school meals to FEED recently.

Invivo X, SJP Sauvignon Blanc is a collaboration between Parker and New Zealand-based business partners Tim Lightbourne and Rob Cameron, co-founders of Invivo winery. The wine has received three 90+-point ratings from “Wine Spectator” for its first three vintages and was rated in their Top 100 Wines of the World from more than 10,000 wines tasted.

Parker has been hands on with Invivo X, SJP, from tasting and blending to the design of the bottle, and even serving on the board of Invivo USA.

“It was a real treat to be able to further immerse myself in the winemaking and blending process with my Invivo X, SJP partners Tim and Rob, having just blended our fourth vintage of much-loved Sauvignon Blanc together,” said Parker. “We are honored to share our enthusiasm for this special wine from Marlborough, New Zealand with wine lovers everywhere, including now in Ohio, which means a great deal to me.”

Launched in September 2019, Invivo X, SJP has grown rapidly in popularity.1.5 million bottles have been sold globally since launch and latest sales data shows that Invivo X, SJP Sauvignon Blanc has been one of the fastest growing Sauvignon Blancs in the US over the summer*. The ‘X’ on the ‘Invivo X, XJP’ wine label represents Sarah Jessica’s signature Instagram sign-off “X, SJ” in addition to the collaboration between Invivo and Sarah Jessica Parker and was hand-painted by Sarah Jessica herself.

“Every time we blend the new vintage of Sauvignon Blanc, Sarah Jessica continues to push the style and her blending skills are really evolving,” said Cameron. “This year’s wine has a touch of oak introduced to it – given Sarah Jessica’s love for Chardonnay - and has a lovely, soft, full-bodied palate. It’s still representative of Sauvignon Blanc with its tropical fruit aromas and a nice interplay of fruit and acid, but with Sarah Jessica’s unique handprint on it.”

Vegan-friendly and 100% certified sustainably produced, Invivo X, SJP Sauvignon Blanc is made with grapes grown in the popular Marlborough region in the South Island of New Zealand; they flourish in the region’s long, hot summer days, and long, cold and crisp winter nights with sea breeze from the nearby Pacific.

To find your nearest store, visit Invivoxsjp.com.