Pure Romance Soars in Virtual Times

While other companies shut down, Pure Romance geared up to meet soaring demands during stay-at-home orders. The company enjoyed a 60 percent increase in sales in March and April, including a 160 percent jump in lingerie sales. Pure Romance President and CEO Chris Cicchinelli sits down with our own Betsy Ross to talk about Pure Romance's success during the COVID-19 pandemic and how consultants are using technology in creative ways.