4 MORE: DORA
As part of our year-end issue, we are revisiting Cincinnati People interviews from 2021.
We checked in with Tracy Schwegman, marketing director/property manager at The Banks, about the DORA district.
The original interview from March is below.
What’s been the biggest surprise to you in 2021?
The overwhelming success of DORA. We will easily surpass distribution of 1million DORA cups by our 1st Anniversary. We knew a DORA district at The Banks would be popular, but did not anticipate that it would be SO successful out of the gate.
What’s changed since we last spoke?
The DORA and pedestrian Plaza have opened up new opportunities to bring people together, and new ways to think about engagement and activation at The Banks.
What have you learned about Cincinnati?
The immediate response to DORA reaffirmed the notion that people really do crave connectedness, shared experiences, and social interaction. It was important to rekindle that coming out of COVID.
What are you most looking forward to in 2022?
The continued collaboration and synergy among the various Banks stakeholders. The Banks is a continually evolving neighborhood with great partners who work together to make big things possible. Onward to 2022!
After 18 months of hard work–and in the middle of a global pandemic–the Designated Outdoor Refreshment Area at The Banks is now open! Tracy Schwegmann, The Banks' marketing director/property manager, tells how DORA is the light at the end of the tunnel for the businesses and the community.